Atrium E-Sports (Personal Project)
Atrium E-Sports is a personal project I have created to show off my creative ideas in relation to the industry of E-sports. I had given myself the following brief to work with:
Atrium is a prominent E-sports company that has reached out to me to lead a comprehensive rebranding effort. With a strong presence in the E-sports industry, Atrium is recognized for its competitive gaming teams and tournaments across various titles.
The company is committed to evolving and expanding its brand identity to resonate with the rapidly growing E-sports community. This rebranding project includes the creation of an entirely new logo that embodies the dynamic and innovative spirit of Atrium, reflecting its dedication to excellence in E-sports alongside a new jersey design for it's members.
My role involves designing a cutting-edge logo that will capture the attention of gamers, fans, and partners, establishing a strong and memorable visual presence in the E-sports arena.
Logo Design
The use of the crystal is symbolic of royalty and championship signifying a higher echelon which establishes the nature of Team Atrium and separates them from competitors.
Jersey Design
I designed a jersey that features swift and sharp lines curving all around the jersey and essentially wrapping around the player creating a comforting style.
Pedestal-esque shapes have been placed on the front and back of the jersey signifying Atrium's rise to the top in all it's endeavours, all the while emphasising the central placement of the Atrium logo.
The combination of red and white accents produces a captivating style that is instantly recognizable no matter where you are.
Social Media
I had been tasked with revamping their current social media designs and displays including new overlays for their streaming channels, headers and banners as well as screen-cues.
The theme of a fast-paced yet playful expression was captured as the essence of this rebrand. To fully reflect this throughout their social media, I had created overlays that allowed Atrium Members to display company branding whilst streaming content incorporating angular lines to represent speed.
Colour Palette
The colours decided on were various shades of red mixed with hits of white to establish a hard-hitting contrast that would stand out in the constantly evolving world of E-sports.
Softwares Used
Adobe Photoshop, Adobe Illustrator
