Client: Back To Earth
Year: 2024
Project Overview
Art Direction, Branding, Packaging, Typography, Social Media
Software: Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Lightroom, Procreate
Software: Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Lightroom, Procreate
This project involved reimagining the visual identity of Back to Earth, a brand dedicated to ethically crafted lab-grown diamonds. The objective was to create a contemporary and sophisticated look that embodies sustainability and luxury.
The rebrand included everything from a new logo and colour palette to typography, packaging, and social media design. The challenge was to reflect the brand’s commitment to ethical practices while positioning it as a premium offering in the competitive jewellery market.
