Project Overview
Elev8 redefines the essence of modern fashion retail by bridging the worlds of luxury and streetwear in a bold, innovative online consignment experience. This project represents a seamless fusion of brand identity, art direction, editorial style and elevated packaging design, crafted to resonate with a global audience of discerning, style-conscious individuals.
Designed as more than a store, Elev8 is a destination, a curated space that celebrates individuality and the art of self-expression. Through dynamic editorial storytelling, visual cohesion, and cutting-edge user experience design, this concept sets a new standard for contemporary fashion e-commerce.
Every detail, from the typography to the tone of voice, reflects a commitment to sophistication and authenticity. Elev8 embodies the confidence, energy and modernity of its audience. A community that values high-end aesthetics and streetwise edge in
equal measure.
equal measure.
My Role
As the creative force behind Elev8, I was responsible for shaping the brand’s visual identity, user experience and digital presence to create a seamless fusion of luxury and streetwear. This involved crafting a cohesive design language that translated across multiple touchpoints, ensuring a premium yet accessible experience for the modern fashion consumer.
From digital to print, my focus was on creating a unified brand experience that speaks to Elev8’s audience. One that is aspirational yet authentic, blending fashion, culture and community into a powerful visual narrative.
Social Fashion Interaction Hub
A key component of this project was developing a social fashion interaction hub that fosters community engagement. I created the "Fits of the Week" feature: an ongoing showcase of user-submitted outfits that highlights individuality and the ever-evolving landscape of luxury streetwear.
The Unboxing Experience
Luxury is in the details and the Elev8 packaging design was crafted to reflect the brand’s elevated yet minimal aesthetic. I designed a premium unboxing experience that aligns with the sophistication of the curated pieces inside. Clean, modern and intentional.
From the structural design of the package box to the refined typography and hidden interior messaging, every element was considered to create a moment of connection between the brand and the customer. Thoughtful copy placement enhances the tactile experience, reinforcing Elev8’s identity and making every delivery feel exclusive.
This packaging design extends beyond function; it becomes part of the brand’s storytelling, ensuring that every unboxing is an extension of the Elev8 ethos: refined, personal and culture-driven.
Digital Presence
In today’s fashion landscape, a brand’s identity extends far beyond its website, it lives in the digital world, shaping conversations and driving engagement. For Elev8, I developed a cohesive social media design system that blends luxury aesthetics with the energy of streetwear culture.
From Instagram stories and posts to campaign visuals and interactive content, I designed assets that feel editorial yet community-driven.
OOH Advertising
Bringing Elev8 beyond the digital space, I designed out-of-home advertising that reinforces the brand’s presence in both luxury and streetwear markets. The goal was to create bold, high-impact visuals that capture attention while maintaining the brand’s refined aesthetic.
Through a mix of billboards, city posters and retail displays, I developed a campaign that translates Elev8’s identity into the physical world. Minimal yet powerful typography, striking editorial imagery and strategic placement ensure that each ad feels aspirational yet accessible, resonating with the modern, style-conscious audience.
These OOH designs extend the brand’s storytelling beyond the screen, solidifying Elev8 as not just an online destination but a cultural statement in the streets.
